Social Media Analytics

John Naisbitt, author of bestselling book Megatrends, stated in 1995 that “we are drowning in information but starved for knowledge.” Around the same time a study at Berkeley University has estimated that by the end of 1999, the sum of human-produced information (including all audio, video recordings and text) to be about 12 Exabyte of data, where one Exabyte is 1 million terra bytes. By 2009, only a decade later, 494 Exabyte of information were transferred seamlessly across the globe every day, according to The Digital Britain Final Report

John Naisbitt, the author of bestselling book Megatrends, stated in 1995 that “we are drowning in information but starved for knowledge.” Around the same time, a study at Berkeley University has estimated that by the end of 1999, the sum of human-produced information (including all audio, video recordings and text) to be about 12 Exabyte of data, where one Exabyte is 1 million terra bytes. By 2009, only a decade later, 494 Exabyte of information were transferred seamlessly across the globe every day, according to The Digital Britain Final Report

The voice of John Naisbitt on data overload was resounded in early 2009, in an article titled “Too Much Information, Too Little Understanding”, which was published by The Washington Post. Kathleen Parker, an American syndicated columnist and author of the article feared that toxic assets can soon exhaust our cognitive resources while making the nonsensical [seem] significant. She requested to “turn off.”

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