17 Jan Data Science Use Cases in Insurance Industry
Insurance companies are now rapidly undergoing a digital transformation. With insurance digital transformation , a wider range of information is available to the insurers. Data science helps insurance companies to put these data to efficient use to drive more business and refine their product offerings.
Data science can enable insurers to develop effective strategies to acquire new customers, develop personalized products, analyze risks, assist underwriters, implement fraud detection systems, and much more.
Below are some detailed data science use cases that explain how the insurance industry is using data science to grow their business.
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Insurance fraud results in a vast financial loss to the insurance companies. Subtle behavior patterns can be mapped to detect fraudulent activities using data science platforms.
Usually, insurance companies feed the fraud detection algorithm with statistical models that rely on previous cases of fraudulent activities. Predictive modeling techniques can be applied here to identify fraud instances by analyzing the links between suspicious activities and recognize fraud schemes that were not noticed before.
Data scientists help insurers to quote premiums dynamically so that it’s closely related to the customer’s price sensitivity. Price optimization increases retention rates and customer loyalty.
Data scientists are easily able to segment the customers of an insurance agency based on their financial assets, age, location or any other demographic. Classifying customers to different groups after identifying similarities in their attitude, preferences, behaviour or personal information allows insurance companies to develop products that are appealing and helpful to each group. This results in targeted cross selling capabilities and launching personalized products that can be marketed efficiently.
Personalized Product Development
Digitization in insurance has enabled the insurers to extract valuable insights from the vast amount of demographic data, preferences, interactions, behavior, lifestyle details, interests, etc of the customers using artificial intelligence and advanced analytics. Customers love personalized policy offerings which suit their needs and lifestyle.
Data science can provide detailed insights about product features and pricings that a customer segment finds appealing. The ability to develop such personalized products that suits the requirement of customer segments is what differentiates insurTechs from traditional insurance providers.
Policy Recommendation Engines
We have already learned that data science can assist insurers in developing personalized products which are more appealing to the customers. Recommendation engine algorithm can spot the preferences and peculiarities in a customer’s choices from their account activity and instantly recommend personalized products to increase the upselling and cross-selling revenue.
Risk assessment can significantly reduce the losses in insurance. Insurance underwriting is one area where risk assessment solutions can be implemented to reduce the losses. The underwriter’s ability to identify the risks involved in insuring a customer or an asset will impact the business directly. Data science can pave way for AI and cognitive analytics enabled systems that can analyse the policy documents of a customer and identify the optimal premium amount and coverage amount that can be proposed for that policy. This will significantly enhance the efficiency of underwriters and low risk policies can be quickly processed.
Claim Segmentation and Triage Analytics
Claim segmentation and triage analysis is the process of analysing the complexity involved in each claims and assigning them a score based on the complexity level. This process largely helps the insurance companies to reduce the claim processing time by fast tracking the low complex claims and assigning the more complex claims to a suitable adjuster who have experience to deal with the complexity. This solution will also help insurers to efficiently utilize the claim adjusters.
Download Digital Insurance Brochure for Detailed Features
To achieve complete digital transformation in the insurance industry you need a technology partner to guide you through the technology landscape and to help you choose the right strategy. Nuvento’s digital insurance services are a portfolio of services that helps to enhance the operational efficiency of core insurance processes such as finance, procurement, broker management, and customer support while reducing costs and boosting customer as well as employee satisfaction. We are not just a tech company, we know the insurance domain so well that our technology solutions cover all the day to day business processes and analytical needs of life insurance, P&C Insurance and auto insurance.
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