Digital Transformation Expert
Suraj is a seasoned business leader, innovation architect and startup advisor focused on building the next generation of tech capabilities to simplify the way people do business. His unique “Digital Innovation as a Service” model has enabled small and large enterprises to streamline their thinking towards innovation, helping them to build technology products and services that disrupt their industries.
Suraj focuses on building customer experience-driven business models that are powered by the ABCD (Artificial Intelligence, Business Model Transformation, Cloud Computing and Digital Platform) of digital technology as the solution to staying relevant in the competitive business world. And in the last few years, he’s been involved in enabling startups and larger companies re-evaluate and re-align their business models to generate concrete business outcomes.
Suraj founded Nuvento in 2007 with a vision to manage data and draw insights from its disparate sources, which was then a growing concern owing to the CRM boom of the 2000s. The product enthusiast that he is, he’s forever been at the forefront of envisioning the frameworks that Nuvento has built for Social Network Analysis, Customer Experience, Innovation & AI.
Suraj is an advisor for many startups and serves as a Board Advisor for the Customer Experience Program at the Missouri State University.
“Affinity-based” insurance products sales using digital business models for a leading insurance broker.
Better fan personalization models using Suraj’s idea of 4Rs of customer experience (Recognize, Reward, Recommend, Relate) for one of the largest sports and entertainment firms to understand their known and unknown fans better.
Coverage management with the concept of digital wallets for a digital insurance startup.
Increased revenue footprint of a supply chain company with a digital platform using data-based pricing strategy that allowed better price prediction, lower inventory management and better working capital management.
Published on 30-03-2020
By Suraj Arukil
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