An online subscription-based meat delivery company faced challenges in optimizing its data processes to understand customer behavior and reduce churn. The main issues were a lack of data observability and visibility in their data pipelines. There were no systems to track metrics, metadata management, data lineage, and logs, making it difficult for data engineers to monitor actions and ensure data quality. This lack of oversight led to errors and poor data quality management, increasing the risk of mistakes in decision-making and complicating monitoring and troubleshooting
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