Unifying and Managing Millions of Fan Data

Case Study

Challenges

A leading US sports league struggled with scattered fan data across various platforms, including ticketing, merchandise, and social media. This fragmentation hindered the marketing, analytics, and operational teams from accessing data insights and making informed decisions about fan engagement. Personalization, communications, and targeted offers were challenging without a unified fan profile. Nuvento helped the league implement a data unification solution, enabling better fan understanding and engagement, and achieving business goals.

Our Solution

Migrated petabytes of fan data to Azure SQL Data Warehouse for scalability and cost-efficiency.
Created a secure centralized data lake for real-time data ingestion and a unified fan view.
Cleansed and normalized data for accurate integration and insightful analysis.
Enriched data with demographics and purchase history for richer fan profiles.
Streamlined data pipelines with DataOps and Azure tools for efficient data flow.
Used real-time APIs for secure connections with external platforms, ensuring up-to-date fan information.
Provided Power BI dashboards for easy access to actionable insights across teams.
Applied advanced segmentation and predictive modeling to understand fan behavior and engagement metrics.
Implemented robust security protocols to protect sensitive fan information.
Established monitoring and data governance processes for data quality and consistency.

Benefits

Integrated data from 93 sources, including 16 custom-built, for a 360-degree fan view.
Saved $1.2 million annually through efficient cloud solutions and data management.
Enhanced data accessibility with user-friendly dashboards, empowering teams to access insights without technical help.
Enabled faster decision-making and expanded fan engagement, leading to $7 million in revenue growth in a year.