How We Helped The Third Largest P&C Insurer in the US Successfully Design a Data Warehouse and BI System

Case Study

Challenges

Our client, a subscription-based meat delivery service, struggled with customer churn and lacked the insights needed to effectively target and retain customers. They faced difficulties in understanding customer preferences, which hampered marketing efforts and customer base growth. To overcome these issues, they needed a strategic AI partner to enhance demand generation, reduce churn, and foster sustainable growth.

Our Solution

  • Implemented Azure Databricks for advanced analytics and AI modeling.
  • Integrated data from 17 sources (customer demographics, website interactions, purchase history, feedback).
  • Pre-processed and cleaned the data for accuracy and completeness.
  • Leveraged AI insights for targeted marketing strategies and personalized customer experiences.

Benefits

  • 27% increase in demand generation from new market segments.
  • 45% reduction in customer churn within the first year.
  • 6 in 10 customers reported higher satisfaction, leading to increased loyalty and retention.
  • 30% rise in average Customer Lifetime Value (LTV).

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15 May 2024 | 11AM EST
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Aaron Gray
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Aaron is a channel expert passionate about Sophos’ industry-leading cybersecurity solutions. He collaborates with partners to deliver effective security strategies that safeguard businesses in today’s evolving threat landscape.